Het Parool is a modern newspaper with a convenient tabloid format, and is a reliable source for news from Amsterdam, the Netherlands and around the world, with plenty of information on sports, food & drinks, culture, nightlife, film, music, travel and science.

Daily delivery to your door

Each subscriber to the newspaper assumes that the paper will be there waiting on the doormat every evening. But on the rare occasions that they do not find it there, subscribers can arrange for a new delivery with one easy phone call. These reports of missed deliveries are processed by a call centre; a very expensive procedure for Het Parool. Luckily, The Sound of Data was able to provide a more efficient and less expensive solution.

Each caller identified quickly

The Sound of Data’s advanced technology allows Het Parool to identify each caller based on his or her telephone number. The caller is therefore only one step away from a new newspaper. When a subscriber calls from another telephone, voice recognition technology identifies the caller and the system asks the subscriber for his or her last name or street name. It then matches the subscriber with the postcode and the house number.

One-time investment offers long-term savings

Het Parool chose to invest in a durable and flexible solution for missed deliveries of the newspaper. By choosing The Sound of Data as a partner, Het Parool can take advantage of the most modern technology to assure swift correction of any delivery complaints, without the personnel costs associated with a call centre. This in turn guarantees huge savings over the long term!