Cookie statement - Sound of Data
Version 1.0 – May 2025
At Sound of Data, we believe you deserve full control and clarity over what happens with your data, including the small files called cookies that our website stores on your device. This Cookie Policy explains what cookies are, why we use them, what they track, and how you can manage them.
We don’t just set cookies because “that’s how it’s done.” We use them when they help improve your experience, help us understand how our site is performing, or let you decide how much of yourself you want to share. And we only do that with your consent.
What are cookies?
Cookies are small text files that websites store in your browser. Some remember your preferences (like your language), some help pages load faster, and others let us measure what’s working and what’s not. Think of them as quiet helpers, but only if you want them there.
Cookies may track:
Which pages you visit and for how long
Whether you’ve been to our site before
What form you filled in, and when
What buttons you clicked and which you ignored
But they do not give us access to your device or to things like personal files, passwords, or contacts.
Why do we use cookies?
We use cookies for four main reasons:
To make the website function properly, for example, remembering that you accepted (or rejected) cookies so we don’t ask again on every page.
To measure what works, such as which pages are most popular or where people drop off, so we can improve the experience.
To personalize your visit, if you filled out a form, we may remember your name or company next time.
To communicate better, with your consent, we may use data from cookies to make our emails or online messages more relevant.
We also use a tool called CookieScript to manage these permissions and to log what you’ve agreed to — so you don’t have to wonder what’s running in the background.
Categories of cookies we use
a. Strictly Necessary Cookies
These are always on, because without them, the site simply wouldn’t work. They help with page navigation, security, and remembering your cookie choices.
b. Performance and Analytics Cookies
These track how people use our site. For example: how long pages are viewed, which buttons are clicked, or whether a visitor returns. We use this information (anonymously) to improve performance and design.
c. Functional Cookies
These remember who you are or at least what you prefer. They might store your preferred language, or remember if you already completed a form so we don’t ask again.
d. Marketing and Communication Cookies
These are only used with your consent. They track activity across sites to help us understand your interests and, if appropriate, show more relevant content via ads or emails.
Cookie management and consent
When you first visit our site, you’ll be asked via the CookieScript powered consent banner to accept, reject, or customize your cookie preferences by category such as strictly necessary, performance, functionality, and targeting. The banner automatically adjusts to your browser language (e.g. Dutch or English) and stores your preferences for up to 12 months, depending on your settings or browser configuration, unless you clear your cookies earlier.
You can update your preferences at any time by clicking the small cookie icon (usually bottom left) or through your browser settings.
If something doesn’t look right, for example, if you notice a banner loading error, it could be a CookieScript issue or browser setting. Feel free to contact us if you have questions.
What our cookies actually do
We don’t expect you to recognize cookie names or remember expiration periods. What matters is what they actually do, where the data goes, and how it affects your experience. Here’s what happens behind the scenes in plain language:
When you visit our site, a cookie from HubSpot may remember that you’ve been here before. This helps us recognize returning visitors and avoid showing the same messages or forms repeatedly.
If you fill in a form, a cookie stores your email address in an encrypted form so that, for example, we don’t ask you the same questions again, and so we can link your interaction across pages or sessions if you’ve given us permission to do so.
When we use analytics, Google sets cookies that tell us which pages get attention and which ones don’t so we can make improvements. We don’t know who you are, and we don’t try to find out.
If you agree to marketing cookies, HubSpot and sometimes LinkedIn place cookies that track which pages you viewed. This helps us tailor follow-up messages to topics you actually showed interest in.
Your cookie preferences are saved using a cookie from CookieScript. That way, we remember what you accepted and we don’t ask you again unless the settings change or 12 months have passed.
We don’t sell this data. We don’t share it with parties we don’t trust. And we never assume you said “yes.”
Managing your cookie settings
You can choose to accept or decline cookies via the CookieScript banner when you visit our site. Most browsers also let you block cookies entirely or delete ones that have already been set. Please be aware that turning off certain types of cookies may affect how the website functions or limit the usefulness of some tools.
If at any time you want to change your preferences, you can revisit your cookie settings through the small cookie icon (usually bottom-left of the screen).
Third-party cookies
Some of the cookies on our site come from third parties that we work with to better understand how the site is used, to improve communication, or to help with advertising, but only if you’ve given permission. These partners may place cookies or similar technologies during your visit to our website. Examples include:
Google Analytics – to help us understand usage patterns and improve performance.
HubSpot – to track form submissions, user behavior, and support email marketing.
LinkedIn & Meta (Facebook) – for tracking visits and showing relevant ads on their platforms.
These providers use small bits of code to collect information about the pages you view, how long you stay, and what you click. That code is only active during your visit. For more information, you can review their own privacy policies: