Most of the items on your checklist are no rocket science:
- Currency: of course you will need to sell your goods in the currency of that specific country
- VAT: do not forget to include the correct VAT and tax calculations
- Payment options: adjust your payment options to what is locally preferred and accepted. Did you know that in Lithuania for instance, customers may prefer to pay in cash upon delivery? Whereas in other countries credit card or Paypal payments are the way to go.
- Shipping and delivery options: how long are customers willing to wait for their product? Is next-day-delivery a prerequisite? Should you offer time frames for delivery?
- Sizes and measurements: sizes and measurements are not universal. So, make sure you adapt these into local/regional customs.
- Customer support: if you sell products outside your home country, make sure your customer service team(s) can answer calls and messages in a foreign language. Also, questions can arise that you may not have heard before, just because these can be very market or country-specific.
- Customer service hotline: if you allow your customers to contact you by telephone, ensure you use a hotline phone number that feels ‘local’ and is compliant to local rules and regulations. (more about that here)
- Quality labels (e.g. TüV, e-Trust) and review scores: when entering a new country, also check which trust marks your prospective customers value. Such labels and review scores contribute to the trust and confidence in doing business with you.
This may all seem very simple. With Google and a portion of common sense, you can come a long way. Nonetheless, when it comes to the details, you probably need the expertise of a specialist to get it right.