This organization often uses a combination of email and telephony in their campaigns. In the promotional emails for example, people are asked to call the contact center to claim a certain prize or goodie. Until now, a toll free number has always been used for this. Easy for the caller, because it is free. However, it also means that the organization pays all costs. Is there another way to do this?
This organization has been a customer of Sound of Data for many years and we’re frequently in touch. Because we know that they are always looking for innovative ways to improve engagement and conversion, we introduced our click-to-call solution Talk.
With Talk, customers call via the internet, directly from the browser. With the click of a button on a website, email, app, etc., a VoIP conversation is started. The calls are delivered to the contact center in the same way as regular calls. An ideal way to reduce the calling costs of a toll free number, for example.